Google updates Merchant Center with AI-powered features to optimize retailers' holiday sales.

Google introduces new AI-powered features to help retailers adapt to the shorter holiday shopping season, including custom data report generation, profit-based optimization options, and streamlined local inventory syncing. The updated Merchant Center aims to provide real-time trend data, automated insights, and optimized campaigns based on profit rather than just revenue. These tools aim to strengthen Google's position as a leading online shopping platform amidst increasing competition.

August 27, 2024
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