Google Shopping enhances platform with AI features for personalized recommendations, tips, and deals.

Google Shopping is enhancing its platform with AI features to offer personalized product recommendations, shopping tips, and a dedicated deals page. Powered by the Gemini AI model, these updates aim to streamline the shopping experience, making it more user-friendly and efficient. The enhancements are part of Google's significant investment in AI, with rollout starting in the US and expanding in the coming weeks, aiming to compete more effectively with e-commerce rivals.

October 15, 2024
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