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China's "Double 11" shopping festival saw record sales, especially in electronics, with early starts and AI improvements.
China's "Double 11" shopping festival, now a month-long event, started earlier this year with e-commerce platforms like Taobao and Tmall launching sales 10 days ahead of last year.
This year's festival saw higher sales, especially in home appliances and electronics, with trade-in programs for consumer goods drawing over 30 million participants and generating over 400 billion yuan in sales.
The extended duration helped smooth logistics and rationalize purchasing, while AI technology improved efficiency for retailers.
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El festival de compras "Doble 11" de China vio ventas récord, especialmente en electrónica, con inicios tempranos y mejoras en IA.