Gen Z prioritizes mental health and seeks authenticity; study by Publicis Groupe India.
A report by Publicis Groupe India highlights that mental health is a key concern for Generation Z, who prioritize stress reduction, quality sleep, and meaningful relationships. Representing 25% of India's population, Gen Z influences various sectors. The study, based on over 3,000 respondents aged 18-26, reveals their values in media, finance, and sustainability. Brands must focus on authenticity and purpose to effectively engage this generation.
October 01, 2024
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