Gen Z customers in India drive 2-3x growth in domestic brands due to national pride and preference for natural, ayurvedic goods.
Gen Z customers in India are driving growth in domestic brands, with sales from this age group growing at two to three times the overall sales growth rate. This shift towards Indian products is attributed to increasing national pride and a preference for natural, ayurvedic goods. Local brands' contributions to total sales have significantly increased across categories like true wireless speakers and smartwatches, even with global brands like Apple and Samsung present.
April 07, 2024
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