Investors in the D2C sector back Gen Z-targeted brands, distancing from parents' generation products.

Investors in the D2C sector are backing young brands targeting Gen Z, focusing on products that are not associated with their parents' generation. Titan Capital's "not my parents' brand" thesis has seen emerging brands in sectors like food & beverages, home furnishing, fashion, and smartphones. This trend is driven by Gen Z's desire to differentiate themselves and showcase individuality.