India explores using quick commerce platform data to analyze consumer spending and economic activity.
India is exploring the use of transaction data from quick commerce platforms like Zepto and Blinkit to analyze consumer spending and economic activity. These platforms now represent 5-6% of household grocery spending, with the e-commerce market growing 18-20% in the first half of the year and grocery sales up by 38%. The quick commerce sector is expected to reach $6 billion, prompting the Ministry of Statistics to revise national accounts data, potentially using 2022-23 or 2023-24 as the new base year.
September 16, 2024
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