60% of online orders in India are from non-metro cities, with tier 2 cities leading growth.
A Delhivery report highlights that non-metro cities in India account for 60% of online orders, with tier 2 cities like Gurgaon, Raipur, and Nagpur leading growth. Online shopping is preferred by 75% of consumers, and 81% use smartphones for purchases. Electronics are becoming the top gift over dry fruits. Additionally, 40% of cash on delivery returns stem from apparel and accessories. The festive season is projected to drive sales exceeding Rs 4 lakh crore.
September 13, 2024
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