Indian shopping habits shift toward quick commerce, driving major retailers to prioritize faster online orders and delivery.

Indian shopping habits are evolving, driven by consumers seeking instant gratification through quick commerce. Retailers like Reliance Retail, Spencer's Retail, Amazon, and Flipkart are adjusting to this trend by focusing on faster online orders and delivery. Indian consumers now purchase daily necessities and FMCG products 156 times a year, up from 80-90 times five years ago.

July 21, 2024
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