31% of urban Indian shoppers use quick commerce platforms for primary grocery needs.

A NielsenIQ report indicates that 31% of urban Indian shoppers now use quick commerce platforms for primary grocery needs, while 39% use them for top-ups. This shift is driven by rising food prices and a demand for convenience, with 60% of shoppers turning to online platforms for essentials. Increased shopping frequency and a focus on premium private labels highlight evolving consumer preferences, urging FMCG brands to adapt their strategies accordingly.

September 23, 2024
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