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flag Restaurant CEOs shift focus to value offerings due to increased food prices and consumer cost-consciousness.

flag Restaurant CEOs, such as those from McDonald's, Burger King, Taco Bell, and Dine Brands, are focusing on the term "value" after disappointing quarterly sales. flag This follows a 27.2% increase in food prices since June 2019, making consumers more cost-conscious. flag To attract customers, CEOs are introducing meal deals and discounts. flag However, this focus on value may impact restaurant profitability and raise concerns among investors.

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