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flag Fast-food chains increase promotions by 33% amid cost of living crisis to stimulate demand.

flag Fast-food chains increase promotional deals amid cost of living crisis. flag During the crisis, fast-food operators raise prices faster than grocery chains, leading customers to opt for cheaper menu items or eat at home. flag In response, fast-food companies use promotions to stimulate demand, resulting in a 33% increase in promotions between April and June 2022 compared to the same period last year. flag This trend is predicted to continue until consumer sentiment improves and interest rates decrease.

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