Fast-food chains increase promotions by 33% amid cost of living crisis to stimulate demand.

Fast-food chains increase promotional deals amid cost of living crisis. During the crisis, fast-food operators raise prices faster than grocery chains, leading customers to opt for cheaper menu items or eat at home. In response, fast-food companies use promotions to stimulate demand, resulting in a 33% increase in promotions between April and June 2022 compared to the same period last year. This trend is predicted to continue until consumer sentiment improves and interest rates decrease.

August 04, 2024
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