Americans shift to cooking at home due to rising restaurant meal costs and grocery prices.
Inflation drives Americans to reconsider their dining habits, with grocery prices rising 1.1% in the past year compared to a 4.1% increase in restaurant meal costs. Consumers opt for cooking at home and buying in bulk or with coupons, leading to a decline in sales for fast-food and restaurant chains. To attract customers, chains are increasing deals, meal combos, and promotions.
August 02, 2024
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