A survey on online shopping by Middle Easterns.

A survey by Tabby, a shopping and financial services app in the Middle East, found that 82% of shoppers in the region faced frustrations in the online shopping process, with issues such as website navigation, auto-payment options, and checkout processes causing dissatisfaction. The research also highlighted that 78% of customers prefer to buy items online after seeing them in-store, and 23% of UAE shoppers cited free shipping as a key driver for online purchases. The survey emphasized the importance of creating a safe and seamless online shopping experience for customers.

January 30, 2024
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