80% of Meesho e-commerce customers in India are mass consumers from tier 2+ towns, driving low ASP purchases and strong regional language usage.

80% of Indian e-commerce customers on Meesho are mass consumers, primarily from tier 2 and beyond towns, driving low average selling price (ASP) purchases. Tier 4 towns have emerged as the most frequent repeat shoppers, with beauty and personal care, electronics, home and kitchen, and health and fitness products being popular categories. E-commerce growth is strong in states like Uttar Pradesh and Bihar. The adoption of vernacular languages and voice search has increased by 162% and 40% respectively, reflecting customers' preference for regional languages.

August 08, 2024
4 Articles