UK retailer Asos introduces a return fee for frequent returners to manage high returns and promote sustainability.
UK retailer Asos has stirred controversy by introducing a £3.95 return fee for some customers, targeting frequent returners. This change aims to mitigate unsustainable return rates and the environmental impact of fast fashion. Asos joins other retailers in charging for returns, reflecting a broader trend in e-commerce to balance customer satisfaction with profitability. As online shopping evolves, return policies are likely to continue changing amid rising return rates and sustainability concerns.
September 11, 2024
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