Eco-friendly clothing companies' return schemes are limited by shoppers' locations, impacting green initiatives.

A University of Birmingham, University of Bristol, and US universities study reveals eco-friendly clothing companies' return schemes are limited by shoppers' locations, affecting their green initiatives. Geographical barriers restrict the effectiveness of these programs, particularly in the athleticwear sector. Companies need to work with online intermediaries like eBay, Vinted, or Depop, which are popular among eco-conscious consumers, to address these challenges.

August 11, 2024
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