Fonterra faces accusations of greenwashing due to using non-regenerative practices despite marketing "regenerative agriculture."
Fonterra, New Zealand's largest dairy exporter, is under fire for greenwashing through claims of practicing "regenerative agriculture." Critics argue Fonterra's marketing strategy is dishonest as it uses synthetic nitrogen fertilizers, imported phosphate, and palm kernel extract, which are contrary to regenerative agriculture principles. Greenpeace Aotearoa and the Changing Markets Foundation demand Fonterra to reduce climate pollution and adopt ecological, organic farming practices.
August 18, 2024
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