The FTC finalized a rule banning deceptive online review practices and penalizing violators.
The FTC has finalized a rule banning businesses from deceptive practices related to online reviews, such as purchasing, selling, or promoting fake reviews, including AI-generated ones, censoring negative reviews, and paying third parties for positive reviews. This move by the FTC aims to protect consumers from misleading information and promote transparency in online reviews. Businesses that violate the rules face financial penalties. The new rule also prohibits misrepresentation of independent reviews or opinions and aims to improve consumer confidence and encourage more honest evaluations of products.
August 14, 2024
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