FTC enacts rule banning fake online reviews, with penalties for violators from August 30.

The Federal Trade Commission (FTC) has enacted a rule banning the sale and purchase of fake online reviews, effective August 30. This regulation allows the FTC to impose civil penalties on violators, aiming to protect consumers and ensure fair market competition. It prohibits reviews from non-existent individuals or those without relevant experience. Businesses creating or buying fake reviews will face penalties. Violations can be reported at reportfraud.ftc.gov.