Amazon warns of fake reviews during big sales, affecting 200,000 users in 2021; tools and tips offered to spot them.

During major sales events, fake reviews have become a concern, with 200,000 people participating in a fake review scheme on Amazon in 2021. Experts advise looking for "verified purchase" tags, specific details in reviews, and how businesses respond to negative feedback. Tools like Fakespot and ReviewMeta can help filter out fake reviews. Influencer reviews should be disclosed, and consumers should be wary of AI-generated reviews.

November 26, 2024
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