Indian govt plans to make e-commerce firms follow quality norms for consumer reviews due to continued fake reviews.

The Indian government is planning to make it mandatory for e-commerce companies to follow quality norms for consumer reviews, as a voluntary push failed to effectively curb fake reviews. The government issued new quality norms for e-tailers a year ago, prohibiting them from publishing paid reviews and demanding disclosure of such promotional content. However, fake reviews continue to be published on e-commerce platforms.