Instacart extends retail media data to YouTube, enabling CPG brands to create shoppable ads for same-day delivery.

Instacart extends first-party retail media data to YouTube, enabling CPG brands to create shoppable YouTube ads for consumers to purchase products for same-day delivery. The new capability builds on Instacart's success with Google Shopping Ads collaboration. Select partners, including Clorox and Publicis Media, will pilot the capability.