Walmart expands retail media business, allowing small marketers, international suppliers, and non-endemic advertisers access to its machine learning-powered platform.
Walmart is expanding its retail media business to include small marketers, international suppliers, and non-endemic advertisers, offering access to its self-serve platform powered by machine learning. The Creative Builder platform integrates with a performance reports system for creative and provides data to support campaigns. This move aligns with Walmart Connect's aim to widen its retail media business and leverage its store footprint, offering advertisers new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings.
April 01, 2024
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