YouTube tests server-side ad injection to combat ad blockers and increase ad revenue.

YouTube is experimenting with server-side ad injection to combat ad blockers, directly embedding ads into video streams to make it harder for ad blockers to detect and remove them. This approach aims to increase ad revenue and push users towards YouTube Premium, its ad-free subscription plan. The feature is currently being tested and its impact on user experience and the ad blocker industry remains to be seen.

June 13, 2024
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