YouTube partners with Shopee for online shopping service in Indonesia, aiming to expand to Thailand and Vietnam.

YouTube, a subsidiary of Alphabet Inc, has partnered with Shopee, owned by Sea Ltd, to launch an online shopping service in Indonesia, aiming to expand to Thailand and Vietnam soon. This collaboration allows users to purchase products directly from YouTube videos via Shopee links, enhancing the shopping experience. The partnership positions them against TikTok, which is expanding its e-commerce presence in Southeast Asia, a rapidly growing market.

September 18, 2024
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