Pixability introduces AI-powered GCS for enhanced YouTube ad targeting, reporting 49% efficiency improvement.

Pixability has introduced GenAI Contextual Segments (GCS), an advanced YouTube ad inventory solution that utilizes AI technology and extensive video data to enhance targeting for advertisers. By accessing over 3.6 billion YouTube videos, GCS employs semantic search and a Persona Insights Engine to identify relevant content tailored to specific audiences. This solution has reportedly improved performance efficiency by 49% for major brands’ YouTube campaigns.

October 07, 2024
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