TikTok introduces generative AI avatars for branded content and ads using custom and stock actors.

TikTok has introduced generative AI avatars for branded content and ads on its platform, including custom avatars of creators and stock actors. The new "Custom Avatars" are designed to represent creators and brand spokespeople, while "Stock Avatars" are pre-built avatars created using paid actors licensed for commercial use. TikTok's AI Dubbing tool allows creators and brands to expand the reach of their ads and branded content in different languages.

June 17, 2024
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