Meta Platforms tests AI tools for advertisers to create marketing content, using images and text prompts.
Meta Platforms is testing new AI tools that will enable advertisers to create marketing content, including images and messaging, using generative AI prompts. Advertisers can upload a photo of their product, and Meta's AI can generate new images of the product for marketing purposes. Text prompts will also be used in the coming months to create different versions of the original image. Meta's AI tools can generate text for advertisements, including headlines and primary ad copy. The AI is currently being tested to reflect a brand's voice and tone, highlighting key selling points based on previous campaigns and text input.
May 07, 2024
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