TikTok introduces AI video creation tool for advertisers, leveraging Getty Images' content.

TikTok has launched Symphony Creative Studio, an AI-driven video creation platform for all advertisers. The tool uses AI to generate marketing videos, including avatars that look like real people, using Getty Images' licensed content. This move follows similar AI tool introductions by tech giants like Amazon, Google, and Meta, aiming to streamline ad creation and enhance content freshness.

November 14, 2024
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