Meta Platforms launches AI Studio enabling users to create custom AI chatbots for Instagram.

Meta Platforms introduces AI Studio, a new tool enabling users to create, share, and design custom AI chatbots. Instagram creators can use AI characters as an extension of themselves to manage common DM questions and story replies. Users can share their AI characters across various Meta platforms, and the AI Studio is built using Meta's Llama 3.1, a large-scale AI model available in multiple languages.