Social media influencers face competition from AI-generated content creators like Aitana Lopez, raising concerns about deepfake videos.

Social media influencers are embracing AI to enhance their content but face increased competition from AI-generated Instagramers, TikTokers, and YouTubers. Virtual models, like Aitana Lopez created by The Clueless in Barcelona, offer a more economical alternative to human influencers, as they are digital and do not require physical photoshoots. This allows for unparalleled creative control in terms of image, fashion, and aesthetics. The rise of AI has, however, fueled concerns over the potential use of malicious deepfake videos.

April 07, 2024
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