AI-generated influencer, Aitana Lopez, created by Barcelona-based company The Clueless, gains 300K Instagram followers; human influencers' costs drive adoption of economical AI models.
Social media influencers are using AI to enhance their content but are also facing competition from AI-generated Instagramers, TikTokers, and YouTubers. Aitana Lopez, a virtual model created by Barcelona-based company The Clueless, has over 300,000 followers on Instagram. The Clueless' project manager, Sofia Novales, explains that the rising costs associated with human influencers led to the creation of AI models, as they offer a more economical alternative with unparalleled creative control.
April 07, 2024
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