TikTok implements Content Credentials technology to label AI-generated content.

TikTok will begin labeling AI-generated content when uploaded from outside its platform as part of efforts to combat misinformation. This makes TikTok the first social media platform to implement Content Credentials technology, an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media. The technology attaches metadata to content, alerting users that the content is AI-generated and offering details on its creation and editing process. TikTok's move is part of a broader industry effort to provide more safeguards for AI usage.

May 09, 2024
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