Chain restaurants like Chili's introduce Big Smasher burger to compete with fast-food giants amid rising prices in major cities.
Chain restaurants, such as Chili's, are increasing their efforts to compete with fast-food giants in terms of affordability and value, as fast-food prices rise in major cities like New York. Chili's believes its newly developed Big Smasher burger has the potential to challenge fast-food chains like McDonald's and Burger King. The company is focusing on value and menu innovation to attract customers, particularly those dissatisfied with fast-food prices.
April 30, 2024
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