Food chains like KFC, McDonald's, and Popeyes experience growth due to premiumization, offering varied price points and unique items.
Premiumization is driving growth in food chains like KFC, McDonald's, and Popeyes, according to ICICI Securities. Brands are now catering to varied price points and target audiences, with unique offerings like KFC's Chizza, Domino's Burger Pizza, and Popeyes' Cajun flavour. Fried chicken has become a competitive edge in the chicken space, with both organized and unorganized players offering price points based on taste.
April 01, 2024
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