Chili's experiences 14.8% increase in same-store sales during Q4, due to effective marketing and dining-experience improvements.

Chili's has achieved a notable 14.8% increase in same-store sales during its fiscal fourth quarter, signaling a successful comeback in a challenging restaurant market. This growth is attributed to effective marketing and value-oriented advertising, alongside improved dining experiences under CEO Kevin Hochman. The chain, which faced declines post-Great Recession, has stabilized food costs and enhanced its brand relevance, leading to consistent sales growth throughout fiscal 2024.

September 14, 2024
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