Tesco tests selling grapes by flavor and texture, finding UK shoppers prefer crunchy grapes.

Tesco, the UK's largest supermarket, is testing the sale of grapes categorized by flavor and texture, such as tropical, candy, or crunchy, in 220 stores to understand customer preferences. This trial, a collaboration with suppliers AMT Fresh and Bloom Fresh, shows early results indicating that UK shoppers prefer grapes by crunchy texture, followed by tropical and candy flavors. The initiative aims to expand the range based on consumer feedback.

2 months ago
17 Articles

Further Reading