Australian berry industry unites under "berry basket" banner, promoting consumption of all major berries.

The Australian berry industry is collaborating to promote consumption of all major berries under a unified "berry basket" banner. This joint effort combines blueberries, raspberries, blackberries, and strawberries to encourage consumers to purchase all four types more frequently. This strategy is based on expert advice from the national BerryQuest International 2022 conference, where industry leaders suggested that enticing shoppers to buy two different types of berries could lead to purchasing three or more types in a single trip.

February 05, 2024
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