Adding "sad" faces to single bananas in German stores boosts sales, cutting food waste.

Researchers found that putting "sad" faces on single bananas increases the chances of them being bought, reducing food waste. This method, tested in German supermarkets, shows that making produce seem more human can make it more appealing to shoppers. While price discounts are still the most effective strategy, this approach can serve as a reminder for consumers to help reduce food waste by purchasing single bananas.

3 months ago
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