Pawpaw fruit promotion aims to elevate consumer awareness and distribution in the food market.
Efforts are underway to promote the pawpaw, a tropical-tasting fruit native to North America and grown in 40 states. Despite its abundance, it is rarely found in grocery stores due to low consumer awareness and distribution challenges. Advocates aim to elevate its profile and introduce it as a unique, flavorful option, highlighting its potential in the food market. The pawpaw's unique characteristics may attract more consumers in the future.
October 06, 2024
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