Cineplex fined $38.9M by Competition Tribunal for deceptive "price dripping" practices.
Cineplex Inc., Canada's largest cinema chain, has been fined $38.9 million by the Competition Tribunal for deceptive marketing practices. The tribunal found that Cineplex misled customers by not immediately disclosing the full price of movie tickets, specifically a $1.50 online booking fee, which began in June 2022. The practice, termed "price dripping," led to the penalty, equivalent to the total revenue from the fee. Cineplex plans to appeal the ruling.
September 24, 2024
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