McDonald's touchscreen kiosks reallocate labor, increase kitchen work, and encourage higher orders.
McDonald's touchscreen kiosks, initially expected to reduce jobs, have instead increased work for kitchen staff and encouraged higher customer orders. They reallocate labor to tasks like handling pickups and maintaining dining areas, rather than replacing cashiers. Some franchisees are introducing kiosks that accept cash, further enhancing operational efficiency. This trend reflects a broader pattern in fast food where technology reshapes rather than eliminates jobs.
September 20, 2024
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