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48% of 16-24-year-olds watch traditional TV weekly, down from 76% in 2018, with 93% preferring video-sharing platforms.
Less than half (48%) of 16-24-year-olds watch traditional TV weekly, down from 76% in 2018, according to Ofcom's annual Media Nations report.
Young people aged 16-24 now watch an average of just 20 minutes of live TV daily, with over 93% of this age group preferring to watch video-sharing platforms such as YouTube and TikTok.
Traditional TV viewership has declined by 6% in the last year.
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El 48% de los jóvenes de 16 a 24 años ven la televisión tradicional semanalmente, frente al 76% en 2018, y el 93% prefiere las plataformas para compartir videos.