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42% of Canadian households had no traditional TV subscription by end-2021, with 80% subscribing to streaming services by 2026.
42% of Canadian households did not have a traditional TV subscription by the end of 2021, with the report predicting that by 2026, half of all households will not be traditional TV viewers.
More than 80% of Canadian households subscribe to a streaming service, while 70% subscribe to both TV and one or more streaming services.
Streamers' Canadian subscription revenue rose 14% in 2023 to $3.73 billion.
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El 42% de los hogares canadienses no tenía suscripción a la televisión tradicional a finales de 2021, y el 80% estaba suscrito a servicios de streaming para 2026.