42% of Canadian households had no traditional TV subscription by end-2021, with 80% subscribing to streaming services by 2026.

42% of Canadian households did not have a traditional TV subscription by the end of 2021, with the report predicting that by 2026, half of all households will not be traditional TV viewers. More than 80% of Canadian households subscribe to a streaming service, while 70% subscribe to both TV and one or more streaming services. Streamers' Canadian subscription revenue rose 14% in 2023 to $3.73 billion.

March 25, 2024
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