Streaming platforms reached 38.8% of TV usage in May, led by YouTube, Netflix, Hulu, and Amazon Prime Video.
Streaming platforms reached a record high of 38.8% of TV usage in May, up 8% year-over-year, according to Nielsen's The Gauge. YouTube remained the most-watched streaming platform with a 9.7% share, followed by Netflix (7.6%), Hulu (3.1%), and Amazon Prime Video (3.0%). FAST channels, including Tubi, The Roku Channel, and Pluto TV, continued to gain momentum, with a combined 4.1% share of TV usage.
June 18, 2024
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