UK's CMA finds no misleading practices or profit unfairness in supermarket loyalty prices.

The UK's Competition and Markets Authority (CMA) has found that supermarket loyalty prices are not misleading shoppers or unfairly profiting. Despite concerns that loyalty discounts were the "real" cost of food, the CMA concluded in its ongoing review that there was limited evidence that loyalty promotions misled shoppers. The CMA will release its final report on supermarket prices in November.