A Consumer NZ study reveals supermarket promotions often mislead shoppers, urging clearer pricing.

A Consumer NZ investigation into supermarket promotions in Auckland, Wellington, and Christchurch found that frequent sales may not provide the expected savings. Many items marketed as specials are not the lowest priced, and excessive promotions confuse consumers about regular prices. The organization calls for greater transparency in pricing and supports everyday low pricing to build consumer confidence in grocery shopping.

November 05, 2024
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