UK watchdog finds supermarket loyalty schemes offer real savings but recommends better access for all.

The UK's Competition and Markets Authority found that supermarket loyalty schemes offer genuine savings, with 92% of loyalty-priced items providing discounts of up to 25%. Though these savings are real, shoppers should still compare prices as loyalty deals aren't always the cheapest. The CMA also suggested improving access to these schemes for those without smartphones or younger individuals, recommending offline sign-up options and lowering the minimum age for joining.

November 27, 2024
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