Companies use AI to tailor pricing based on user likelihood to purchase promotions.
You're not imagining it - you might actually be paying more for the same products as others. A recent example occurred when a friend texted about a Starbucks promotion, but it wasn't visible on the app for the same user. This suggests that companies use AI to determine who is likely to make a purchase with a promotion and who will buy without it, charging different prices accordingly.
July 21, 2024
6 Articles