Study finds most Black Friday deals aren't actually the best prices, urging shoppers to compare.

A consumer group study finds that 9 out of 10 Black Friday deals are either the same price or cheaper at other times of the year, suggesting many discounts are misleading. The study examined 227 products and found the higher prices were sometimes never charged before the promotion. Retailers like Boots and John Lewis are advised to be transparent, while consumers are urged to compare prices and use online tools to find genuine deals. Despite the skepticism, Black Friday continues to be a major shopping event, attracting shoppers with extended sales and early promotions.

November 25, 2024
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